All industries
Nonprofits & causes
Your nonprofit site doesn't need a redesign.
It needs to stop leaking donations.
A supporter who already cares lands, gets hit with a cold cash ask, can't see what their gift actually does, abandons a clunky donation form, and never hears from you again. This is exactly where the donations leak, especially the monthly ones, and what each leak costs you.
what you actually lie awake about
You're not asking for a prettier site.
A supporter giving money is trusting you to turn it into something real. These are the real questions behind "maybe we need to redo the website."
the recurring question
"Why can't we grow monthly donors?"
People give once at year-end and vanish. The recurring number barely moves no matter what you post.
the ghost question
"Why do supporters care, then never give?"
The emails get opened, the campaign gets shared, and the donation page stays quiet.
the trust question
"Why does the bigger org get the gift instead?"
They show exactly where the money goes, so donors feel safe giving to them first.
A supporter isn't buying a website. They're deciding if their money will actually do something.
follow a supporter through your site
Where your nonprofit site leaks donations
Same supporter, four moments. Each one a quiet leak. None look broken. All of them cost you gifts. (Percentages illustrative, the pattern is real.)
1 · Lands · 0 to 5 seconds
~100% still here
"Do I get this cause, and does it move me?"
Cold "Donate Now" ask up top, no real face, no story, no plain line on who you help and why it matters. It asks for money before it earns the feeling.
They leave before they ever feel why this matters.
2 · Sizes you up · next 10 sec
~50% still here
"Will my money actually do something?"
No impact numbers, no where-the-money-goes breakdown, no charity rating or trust badge, no real photos of the work. Nothing that says the gift becomes something concrete.
They go give to the org that showed them where it goes.
3 · Wants to act · the donation
~30% still here
"Why is giving this hard, and where did I just land?"
A long form on an off-brand third-party processor, no suggested amounts, no "$25 feeds a family for a week" framing, monthly buried or missing. Friction on the one thing that matters.
Ready givers abandon the form, and the monthly upgrade never happens.
4 · Leaves · gone
~15% still here
"There, I gave." (one gift, never again)
The one-time gift is treated as the finish line. No email capture, no thank-you that shows impact, no path to upgrade to monthly. The donor relationship ends at the receipt.
A supporter who'd give for years becomes a single transaction.
You don't need a bigger campaign. You need to stop losing the supporters who already care.
what the leaks actually cost
100 supporters in. 5 gifts out.
Watch where 100 supporters go when every leak is open. This is the math most orgs never see, because the donors who leak out never tell you.
100 supporters, every leak open
100 land from email / social
↓ 5-second leak
50 still feeling the cause
↓ trust leak
30 believe their gift will matter
↓ the donation wall
15 would give, if the form was easy
↓ no-nurture leak
5 actually complete a gift
Turn even a few of those one-time gifts into monthly donors and a sealed page compounds into recurring revenue all year, not one year-end spike.
A prettier nonprofit site with the same leaks is just a more expensive way to lose the same donors.
how I find the leaks before touching the build
The 4-question diagnosis
Before I build anything, I walk your site like a first-time buyer and ask four questions at every step. The answers are the whole job. The build is just what happens after.
1
What's visibly broken?
The leak a stranger feels in five seconds, before they could ever explain it.
2
What is it costing you?
Every leak has a price in lost quotes, calls, or bookings. We name it in your numbers, not mine.
3
What proof can I show in 30 seconds?
Trust is built fast or not at all. If proof isn't near the top, the cheaper competitor wins.
4
What action should the fix create?
Every change points at one thing: the next step you actually want the visitor to take.
AI lets you build 10x faster. It also lets you build the wrong thing 10x faster. Diagnose first. Build second.
same site, two completely different sales
Why "I'll redesign your site" never lands
A stranger emailing "I made you a better website" sounds like homework, on a week with a gala to plan, a grant due, and a board to update. The fix has to name a leak the team feels. Here's the difference.
sells a rebuild
"I redesigned your nonprofit site. Here's the preview, it looks way more modern."
Reads as homework and an expense they didn't budget for. Ignored, the way most overworked nonprofit teams ignore a stranger pitching a redesign before year-end.
sells a leak they're already bleeding from
"Your donation page is a long form on an off-brand processor with no suggested amounts and no monthly option, and a one-time gift just ends at a receipt. You're losing givers at the form and never turning them into monthly donors."
Reads as found money. A leak they feel every campaign. Same site, completely different conversation.
I don't sell nonprofits a redesign. I find the leaks and seal them.
straight answers
Questions owners actually ask
Why does my nonprofit get traffic but few donations?
Usually it's a leak, not traffic. Supporters can't feel the cause in five seconds because the page leads with a cold cash ask, they can't see where their money goes, or the donation form is long and off-brand. Lead with a real face and story, show concrete impact, and make giving easy with suggested amounts, and the same supporters start giving.
How do I get more recurring monthly donors?
Make monthly the easy, obvious choice, not a buried checkbox. Put a monthly option front and center with suggested amounts framed as impact, like "$25 a month feeds a family," and add a path to upgrade one-time givers to monthly afterward. Most orgs leak monthly donors simply because the page never asks well or follows up.
What makes a donation page convert better?
Suggested amounts tied to real impact, a short on-brand form that doesn't dump people onto an unfamiliar processor, trust signals like impact numbers and a charity rating, and a clear monthly option. Cut the form down, keep it on-brand, and show what the gift does, and abandonment drops.
How do I find out where my nonprofit site is losing donors?
Walk it like a supporter who already cares: in five seconds do you feel the cause, can you see where the money goes, and is giving easy and on-brand. Each no is a leak. That's the free 15-minute audit I run, and you keep the findings whether we work together or not.
the whiteboard, pointed at your nonprofit site
Want to know where your nonprofit site leaks?
Book 15 minutes. I'll walk your live site like a supporter deciding whether to give and show you the exact leaks costing you donations, especially monthly ones, free, whether we work together or not.