All industries
Medical clinics & practices
Your clinic site doesn't need a redesign.
It needs to stop leaking patients.
Someone with an active health need lands, can't tell if you're their specialty or in their network, won't call to ask, and books the clinic that answered those questions up front. This is exactly where the new patients leak out, and what each leak costs.
what you actually lie awake about
You're not asking for a refresh.
Someone choosing a clinic is anxious, in some pain, and worried about the cost. These are the real questions behind "maybe the site needs updating."
the new-patient question
"Why do I get traffic but few new patients?"
People find you on Google. The booking widget and the phone stay quiet.
the ghost question
"Why do people call to ask, then never book?"
They call about insurance, you answer, and they go cold or book wherever was simpler.
the trust question
"Why does the newer practice rank above me?"
Their reviews show on the map and mine don't, so patients find them first and never reach my site.
A patient doesn't want a website. They want to know you're their doctor and you take their insurance.
follow a patient through your site
Where your clinic site leaks patients
Same patient, four moments. Each one a quiet leak. None look broken. All of them cost you new patients. (Percentages illustrative, the pattern is real.)
1 · Lands · 0 to 5 seconds
~100% still here
"Are you my specialty, near me, and do you take my insurance?"
No specialty stated plainly, no location or hours up top, no in-network strip. Accepted plans are buried, so they'd have to call to find out.
They bounce to the clinic that answered all three at a glance.
2 · Sizes you up · next 10 sec
~50% still here
"Is this doctor any good, and is the place legit?"
No provider bios or credentials, no Google or Healthgrades reviews near the top. Strong reviews exist, the site just doesn't show them.
The practice that shows its ratings and its doctors wins the trust check.
3 · Wants to act · the decision
~30% still here
"Can I just book online instead of calling?"
Online booking is buried or missing, so it's call-only during office hours. People won't phone a clinic at 9pm or mid-shift to book.
Patients ready to schedule, who won't call, just leave.
4 · Leaves · gone
~15% still here
"I'll book it later." (books wherever's easiest)
No capture, no follow-up, no reminder. A health need gets handled by whoever made booking simplest, not by you.
A patient worth years of visits goes to the easier option.
You don't need more searches. You need to stop losing the patients already on your site.
what the leaks actually cost
100 searchers in. 5 patients out.
Watch where 100 visitors go when every leak is open. This is the math most practices never see, because the patients who leak out never tell you.
100 visitors, every leak open
100 land from Google / the map pack
↓ 5-second leak
50 still think you might fit
↓ trust leak
30 believe you're a good doctor
↓ the booking wall
15 would book, if they didn't have to call
↓ follow-up leak
5 actually become new patients
With repeat visits and referrals, one sealed leak compounds into a patient's lifetime value, not a single appointment.
A prettier clinic site with the same leaks is just a more expensive way to lose the same patients.
how I find the leaks before touching the build
The 4-question diagnosis
Before I build anything, I walk your site like a first-time buyer and ask four questions at every step. The answers are the whole job. The build is just what happens after.
1
What's visibly broken?
The leak a stranger feels in five seconds, before they could ever explain it.
2
What is it costing you?
Every leak has a price in lost quotes, calls, or bookings. We name it in your numbers, not mine.
3
What proof can I show in 30 seconds?
Trust is built fast or not at all. If proof isn't near the top, the cheaper competitor wins.
4
What action should the fix create?
Every change points at one thing: the next step you actually want the visitor to take.
AI lets you build 10x faster. It also lets you build the wrong thing 10x faster. Diagnose first. Build second.
same site, two completely different sales
Why "I'll rebuild it" never lands
A stranger emailing "I made you a better website" sounds like homework, on a day with a full schedule and a waiting room. The fix has to name a leak the practice feels every week. Here's the difference.
sells a rebuild
"I rebuilt your clinic site. Here's the preview, it looks way more modern."
Reads as homework and an expense nobody asked for. Ignored, the way most clinics ignore the stranger who rebuilt theirs for free.
sells a leak they're already bleeding from
"Your site hides which insurance you take and has no online booking, so patients who won't call to ask just book the clinic that listed both. Your forms also aren't HIPAA-safe, which is a real liability."
Reads as found money and a risk they didn't know about. A leak they feel every week. Same site, completely different conversation.
I don't sell clinics a rebuild. I find the leaks and seal them.
straight answers
Questions owners actually ask
Why is my clinic website getting traffic but not new patients?
Usually it's a leak, not traffic. Patients can't tell in five seconds that you're their specialty, near them, and in their network, they don't see provider credentials or reviews, or the only way to book is a phone call during office hours. Put your insurance strip, specialty, and reviews up top with online booking, and the same visitors start converting.
Does my clinic website need to show which insurance I accept?
Yes, near the top. "Do you take my insurance?" is one of the first three questions a patient asks, and if the answer is buried, they have to call to find out, and most won't. They'll book the clinic that listed it. An in-network strip on the homepage seals one of the biggest leaks.
Are my clinic's contact and intake forms HIPAA compliant?
Often not, and it's a real liability. A standard contact form, or analytics that capture health info, can put protected patient data somewhere it shouldn't be. Booking and intake need HIPAA-compliant handling, and getting that right also makes patients more comfortable submitting through the site.
How do I find out where my clinic site is losing patients?
Walk it like a first-time patient: in five seconds, can you tell it's your specialty, near you, and takes your insurance; do you see the doctor's credentials and reviews; can you book without calling. Each no is a leak. That's the free 15-minute audit I run, and you keep the findings.
the whiteboard, pointed at your clinic site
Want to know where your clinic site leaks?
Book 15 minutes. I'll walk your live site like a patient searching for your specialty and show you the exact leaks costing you new patients, free, whether we work together or not.